24 Hours of Le Mans
Saturday 12th June, 2027
The 2027 24 Hours of Le Mans takes place in France from 9–13 June, bringing the world’s leading endurance teams and carmakers together.
This gives LEGO a natural place in conversations about racing, engineering and turning ambitious builds into something real.
Why have we flagged this?
The race puts car design and engineering in the spotlight, giving you a chance to share LEGO builds or stories about creating cars, though the event itself is not about play.
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These are starting points for inspiration, not finished ideas.
Newsjack
Stage a 24-hour family build endurance challenge
Run a global, screen-free relay where families take turns building a single continuous raceway for 24 hours, streamed from flagship stores and fan homes.
Newsjack angle: Host in-store build stations linked by a live relay with selected families; pitch to motorsport, features and photo desks.
Why: It turns Le Mans’ endurance into a participatory spectacle with joyful visuals editors can run.
Expert comment
Argue endurance racing is the ultimate STEM classroom
Have a senior Lego designer explain how Le Mans teaches kids systems thinking, pit-stop problem solving and modular design by building cars that survive, not just go fast.
Expert comment angle: Offer quotable lines and a simple model demo to tech, education and sport features writers.
Why: It gives journalists a fresh, specific take that reframes Le Mans for families beyond speed and trophies.
Data idea
Reveal the hour Le Mans builds peak worldwide
Share the single most popular hour of the 24 where fans buy or build Lego cars, mapped across time zones.
Data to investigate: Analyse timestamped sales and LEGO Life app build-start logs during last year’s Le Mans weekend to find the global peak hour.
Why: One clean stat ties real-world racing to at-home building behaviour, making an easy headline and graphic.