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Immersive attractions generate £7.4bn

Industry News
Friday 16th October, 2026 A new UK index estimates immersive attractions generated £7.4bn in spending over the past year, supporting jobs and bringing visitors to local businesses. This gives you a chance to discuss how stays in local neighbourhoods help visitors make more of trips built around shared experiences.
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Moderate Opportunity
Why have we flagged this?

The index shows growing demand for immersive experiences and in-person activities, giving you an opportunity to share data on whether guests are combining these outings with overnight stays.

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