Madrid launches global tourism campaign
Wednesday 2nd September, 2026
Madrid has launched a seven-language tourism campaign across 13 countries, using Formula 1 to attract visitors and showcase the region’s diverse experiences.
This gives Airbnb a chance to talk about how stays in Madrid’s neighbourhoods and unique homes can help visitors experience the city beyond major events.
6 Sources:
Why have we flagged this?
Madrid has launched a major international tourism campaign linked to Formula 1, creating an opportunity to share Airbnb booking trends and unique stays for visitors.
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Measure booking demand around Madrid’s Formula 1 circuit
Show how interest in stays near the proposed race location changes as Madrid’s tourism push builds international attention.
Data to investigate: Analyse your booking data for Madrid stays during the expected Formula 1 period, compared with the same period last year.
Why: A concrete demand signal would give travel journalists an early view of the race’s likely impact on accommodation.
Expert comment
Explain how visitors can experience Madrid beyond the headline attractions
Position local hosts as guides to the neighbourhoods, traditions and independent businesses international campaigns cannot fully capture.
Expert comment angle: Offer a host or destination expert to national travel media with a specific view on why neighbourhood-level experiences will define Madrid’s next tourism wave.
Why: It adds a distinctive local perspective to a major campaign built around Madrid’s mix of tradition and modernity.
Newsjack
Create a neighbourhood guide for Madrid’s Formula 1 visitors
Produce a practical guide pairing potential race travel with nearby food, culture and host-recommended experiences across the region.
Newsjack angle: Build the guide with Madrid hosts and pitch it to travel, consumer and motorsport media as a way to plan a longer, more local stay.
Why: It turns the campaign’s broad promise into useful travel advice while linking directly to the return of Formula 1.