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More to Love targets returning World Cup travellers

Industry News
Monday 20th July, 2026 Brand USA launched “More to Love,” a social campaign thanking international World Cup visitors and encouraging them to return to explore US destinations beyond host cities. This gives Airbnb a chance to speak about longer stays, multi-destination trips and unique local stays in the US — notably for travellers from Australia, the UK and other targeted markets.
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Strong Opportunity
Why have we flagged this?

Brand USA's campaign is likely to drive post-World Cup leisure travel interest across the US — Airbnb could share booking trends, recommended non-host-city stays and local experiences to capture return visitors.

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