Madrid targets high‑spending Mexican tourists
Friday 17th July, 2026
Madrid is promoting direct flights and major events to attract wealthy Mexican tourists, who spent nearly €2 billion and 650,000 visits last year to the region.
This gives Airbnb a chance to speak about how unique stays and local experiences can help Madrid welcome and spread high‑value Mexican visitors across the region, boosting hosts and local economies in Spain.
1 Source:
Why have we flagged this?
Madrid is targeting high‑spending Mexican tourists with new routes and events that will lift demand for short‑term rentals across the region — Airbnb could share booking and length‑of‑stay trends or host demand data.
Get reactive idea inspiration
Thinking...