The Open (Royal Birkdale)
Sunday 12th July, 2026
The Open is golf’s oldest major, returning to Royal Birkdale in July 2026 with practice days and four championship rounds featuring the world’s top players. This gives Airbnb a chance to be part of conversations about travel demand, short-term stays and local experiences around a high-profile UK sporting event, as visitors and hosts in the area will be directly affected.
Why have we flagged this?
Strong alignment: The Open will drive short-term travel to the Liverpool/Birkdale area and wider UK coast, giving Airbnb clear hooks for planned campaigns (host promotions, curated local experiences, transport and stay guides) and reactive commentary on demand, pricing and host support during the event.
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