The Open (154th)
Sunday 12th July, 2026
The 154th Open Championship is golf’s oldest major, taking place at Royal Birkdale in July 2026 with practice days followed by four days of competition to crown the Champion Golfer of the Year. This gives Airbnb’s PR team a chance to talk about travel and accommodation demand around a major sporting event in the UK, including short-term stays, host opportunities near the course, and trends in sports tourism that affect both guests and hosts.
Why have we flagged this?
Strong alignment — major sporting event driving short-term stay demand, host opportunities, travel trends and neighbourhood tips give clear proactive campaign and reactive comment angles for Airbnb in the UK and globally for sports-tourism coverage.
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