UEFA Conference League
Thursday 15th October, 2026
The UEFA Conference League group stage brings Hearts’ European fixtures, sending travelling supporters to host cities for matches.
This gives you a chance to talk about accommodation, neighbourhood access and distinctive stays for fans travelling to Hearts’ matches.
Why have we flagged this?
Flag this: Hearts’ European away fixtures should create clear demand for stays, with useful angles around supporter travel, neighbourhood accommodation and local host opportunities in match cities.
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These are starting points for inspiration, not finished ideas.
Newsjack
Open a Hearts away-fans collection near each stadium
Curate bookable stays within a 30–45 minute walk or transit hop to each opponent’s ground, with fan-friendly check-in times and local pub guides.
Newsjack angle: Create an in-app and web collection page per host city and pitch to Scottish nationals, UK sports pages and city media in opponent markets.
Why: A practical, fan-first action tied to specific fixtures gives outlets a useful link and serviceable travel angle.
Data idea
Reveal which host cities see the biggest away-fan surges
Publish the single percentage spike in Airbnb searches and bookings in Hearts’ opponent cities on fixture weeks versus baseline.
Data to investigate: Analyse your city-level search and booking data to quantify week-of-match uplifts for each host city on the Hearts fixture list.
Why: A clear surge stat lets national and sports desks show where travelling fans are heading and how big the lift is.