Christmas
Friday 25th December, 2026
Christmas is a major travel period when people visit family, take winter breaks and book stays for festive celebrations.
This gives you a chance to talk about the homes, neighbourhoods and unique stays helping guests celebrate Christmas away from home.
Why have we flagged this?
Christmas is a major stay and travel moment, giving Airbnb clear ways to lead with festive trips, unique homes, host stories and booking trends.
Get hero story inspiration
Thinking...
Get reactive idea inspiration
Thinking...
These are starting points for inspiration, not finished ideas.
Data idea
Reveal the most in-demand Christmas neighbourhoods
Name the top neighbourhoods seeing the biggest Christmas week booking surges, plus average nightly rates and lead times.
Data to investigate: Analyse your Christmas week booking data to identify year-on-year demand spikes by neighbourhood, with price and booking lead-time changes.
Why: Journalists can map where people actually want to stay for Christmas, not just cities, giving readers practical, local insight.
Newsjack
Launch a Christmas lights stays map
Create a live, press-embeddable map of homes within walking distance of the country’s best Christmas light trails and markets, with average prices and availability.
Newsjack angle: Build a simple landing page highlighting bookable stays near top lights and markets this month, and pitch lifestyle, travel and city desks.
Why: Editors love serviceable, clickable guides that help readers book festive getaways near the action.