NFL International Games
Sunday 25th October, 2026
The Pittsburgh Steelers and New Orleans Saints will play the NFL’s first regular-season game in Paris on 25 October 2026.
This gives you a chance to talk about stays, neighbourhood access and travel demand around Paris’s first NFL regular-season game.
Why have we flagged this?
The first NFL regular-season game in Paris will drive travel and accommodation demand, giving Airbnb a clear role through nearby stays, host stories and advice for visiting fans.
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Newsjack
NFL fan map shows where each team will sleep in Paris
Release a live map highlighting top neighbourhoods US and European bookers are choosing for the Steelers‑Saints weekend, plus themed Collections of stays with easy Stade de France access.
Newsjack angle: Create a public microsite and press-ready visuals using anonymised booking hotspots and curated ‘Walk to Stade de France’ and ‘Group stays for game weekend’ Collections; pitch to sports and travel desks.
Why: A visual, useful tool helps fans plan and gives media a ready asset tied directly to the game.
Data idea
Paris NFL game drives UK and US bookings surge
Show the jump in Airbnb bookings in Paris and nearby cities for the NFL’s first regular‑season game in Paris versus typical October weekends.
Data to investigate: Analyse your Paris and Île‑de‑France booking data to compare nightly bookings and average daily rates for 24–26 Oct 2026 against the prior four October weekends and the same weekend in 2025.
Why: Clean, event-tied demand data gives journalists a concrete, newsworthy measure of travel interest.