London global promotional campaign launch
Tuesday 1st September, 2026
This is a £7m international marketing campaign led by London & Partners, launching in September to promote London’s tourism, culture, heritage and business while countering online disinformation across Europe, the United States and Asia. This gives Airbnb’s PR team a chance to talk about demand for authentic London stays and how the platform supports safe, locally rooted tourism as the city ramps up global promotion, particularly relevant to travel conversations in the UK and major source markets abroad.
Why have we flagged this?
Strong fit: London’s global push offers clear proactive and reactive PR angles—promote authentic London stays, highlight host safety measures, share booking demand data, and position Airbnb as supporting local tourism amid a major campaign. It aligns with Airbnb’s core services and gives spokespeople timely hooks tied to increased international promotion.
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