What a Trip 2 premiere
Thursday 31st December, 2026
What a Trip 2 is an international travel reality series premiering across Taiwan, Singapore, China, Japan, South Korea and other Asian markets in late 2026, with parts filmed in Castilla y León and a potential audience of over 120 million. This gives Airbnb a chance to be part of conversations about destination discovery and unique stays in Spain and broader Asia-Pacific travel trends, especially as viewers may seek the exact local stays and experiences featured in the show.
Why have we flagged this?
Strong alignment — the show spotlights destination discovery and unique local stays, matching Airbnb’s core offer; Airbnb can run proactive campaigns (promote featured Castilla y León listings, experiences tie-ins, search landing pages) and reactive PR (guide for viewers, host stories, expert commentary on booking trends across Asia-Pacific).
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